Tollywood has been innovative in its own way promoting their films and the latest addition to this is the topic of ticket prices. Yes, you heard it right!
The reduction in ticket prices seems to have become a new trend, by which small and medium budget film makers are trying to capture the attention of regular cinephiles, calling out the cut in the bucks to watch their film.
It is already known that many films have been priced at the
premium tag that’s been provided as an option in the government order and
except big ticket films like RRR and KGF, others failed to sustain the momentum
after the first weekend and fell flat. Latest to join the list is Ante
Sundaraniki, which even though opened to decent talk, couldn’t help its own
cause at the box office and is now staring at losses.
On the other hand, a film like Major, which may not be
termed as friendly a genre as Ante Sundaraniki for the tastes of Telugu
audience, managed to mint decent numbers at the box office even with low ticket
prices. And by doing so, it seemed to have paved a path for upcoming small and
medium budget movies as the makers of Pakka Commercial have now decided that
their movie will be bought to the audience at lower prices. Well, do not be
surprised if this becomes a trend and a pattern soon.
All that said, this “ticket price reduction” strategy is not
one which yielded the full result as expected, both for the audience and the
film makers. An instance of such is the movie F3 where the makers promoted the
movie to be releasing for lower rates but ended up pricing it at the max cap
provided. And it didn’t take long for the movie to nosedive as it fell flat
after the weekend making it a loss venture.
All these results will have served as a good test run for
film makers to make better calls in pricing their movies and the writing seems
to be on the wall already for small and medium budget films given the
performance of latest releases.
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